User Acquisition (Junior) - Facebook Ads

ABI Game Studio

Số 2, ngách 41, ngõ 444, phố Đội Cấn, Phường Cống Vị, Quận Ba Đình, Hà Nội
Facebook Ads Phân tích dữ liệu A B Testing Marketing Digital Marketing

Tổng quan

Mức lương:  Thoả thuận

Loại công việc:  Toàn thời gian

Kinh nghiệm: 1 năm kinh nghiệm

Số lượng tuyển: 1

Hạn nộp hồ sơ: 2025-11-22

Ngày đăng: 2025-11-19 16:13

Danh mục:  Marketing/pr/quảng cáo

Mô tả công việc

  • Take full responsibility for planning, executing, and optimizing Facebook Ads campaigns for mobile games (especially puzzle/casual genres).
  • Continuously monitor campaign performance and improve key metrics such as CPI, CTR, ROAS, and Retention.
  • Collaborate closely with the Creative team to test and optimize ad materials (video, static, playable, etc.).
  • Work with the Data team to analyze user data, forecast performance, and identify optimization opportunities by market and audience.
  • Stay updated with the latest Facebook Ads trends, algorithms, and best practices, especially for mobile game marketing.

Yêu cầu

  • 1–2 years of proven experience running Facebook Ads for mobile games.
  • Preferably experienced with global markets (US, EU, Tier-1).
  • Strong understanding of UA funnels, tracking, and attribution tools (AppsFlyer, Adjust, Firebase…).
  • Skilled in A/B testing, campaign scaling, and optimizing CPI/ROAS.
  • Data-driven mindset with the ability to extract actionable insights from dashboards.
  • Proactive, responsible, and quick to adapt to changes in ad platforms.
  • A plus: experience with puzzle, casual, or hyper-casual game projects.

Phúc lợi

  • Attractive salary package
  • Salary review twice a year
  • Tet bonus upto 03 month salary + Project bonus + Performance bonus and other bonus on Public Holiday
  • 100% salary during the probation period, with a salary review after probation.
  • Lunch allowance, tea break daily
  • 7,5 working hour per day; 05 days per week
  • 12 Annual leave per year
  • Periodic Health check; Health insurance package
  • 02 company trips per year, team building activities,…
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