Trade Marketing Assistant Manager

Strategic local trade planning

• Lead the development of localized trade marketing strategies tailored to regional market insights, sales performance, and consumer behavior.
• Partner with Retail and Dealership Management leaders to identify growth opportunities and co-create activation plans by city, region, or store type.
• Align local plans with national brand strategy, ensuring consistency while maximizing local relevance and impact.

End-to-end campaign execution

• Design and manage full-cycle execution of trade campaigns, from concept to deployment, covering promotions, in-store activation, demo days, and events.
• Ensure precise execution across multiple locations, working closely with regional sales teams and external vendors.
• Track campaign performance using structured KPIs and continuously refine based on insights and feedback.

In-store excellence & asset management

• Own the development and localization of POSM materials, ensuring they meet both brand standards and store-specific needs.
• Manage the production, distribution, and installation of trade assets across Dat Bike stores and dealer locations.
• Conduct regular audits to maintain in-store consistency, visibility, and brand integrity.

Dealer & partner enablement

• Build strong working relationships with dealers and sales partners, equipping them with the tools and training needed to execute trade plans effectively.
• Develop incentive programs and communication strategies to keep partners engaged and aligned with campaign objectives.
• Gather feedback and act as the voice of the field to inform future trade strategy.

Cross-functional leadership

• Work cross-functionally with Brand Marketing, Sales Operations, Product, and CX to ensure alignment and seamless execution.
• Own trade marketing reporting to the Director of Sales & CX, providing strategic recommendations and improvement plans.

• Bachelor’s degree with a minimum GPA of 3.0/4.0.
• 2-4 years of experience in trade marketing, channel marketing, or field marketing, preferably in FMCG or automotive.
• Proven ability to design and lead localized marketing campaigns with measurable results.
• Excellent project management and execution skills - organized, detail-oriented, and accountable.
• Strong analytical and communication skills; comfortable presenting insights and influencing cross-functional teams.
• English proficiency equivalent to TOEIC 750+ or IELTS 6.0+.
• Frequent nationwide travel is a must to ensure campaign effectiveness and in-store excellence.

• A high-impact, strategic role in a mission-driven company.
• Exposure to national growth strategy.
• Mentorship from senior leadership with opportunities for fast-track career development.
• Competitive compensation, performance-based incentives, and a chance to shape the future of mobility in Vietnam.