Senior Performance Marketing Executive
Công ty TNHH One Click (Lixibox)
Tổng quan
Mức lương: Thoả thuận
Loại công việc: Toàn thời gian
Kinh nghiệm: 2 năm kinh nghiệm
Số lượng tuyển: 1
Hạn nộp hồ sơ: 2025-12-05
Ngày đăng: 2025-11-21 19:03
Danh mục: Marketing/pr/quảng cáo
Mô tả công việc
- Ownership of end-to-end campaign management on all selling channels like Amazon, Tiktok, .com by setting up ads on Amazon, tiktok, Meta, Pinterest, ensuring target ROAS is met or exceeded.
- Channel Execution & Optimisation – Build, launch, and refine campaigns in Search, Advantage+, Sponsored Products/Brands/Display, Spark Ads, plus keyword‑driven SEO initiatives; keep daily ROAS on target.
- Analysis & Campaign Optimisation – Mine CTR, CVR, ROAS, CPA, LTV, and organic‑traffic data to surface opportunities; adjust bids, budgets, audiences, creatives, and on‑page SEO to hit or beat KPIs.
- Analyze and provide written insights on performance metrics to identify optimization opportunities for improving CTR, CVR, and LTV.
- Execute and refine all direct to consumer communication marketing strategies, including segmentation, A/B testing, and automated flows to boost retention and LTV.
- Testing Framework – Design experiments across bids, audiences, creatives, placements, landing pages, and email variants; aim for ≥25 % winning tests per month and archive learnings in a central playbook.
- Cross‑Team Collaboration – Foster strong collaboration with Creative, Supply Chain, and
- Marketplace Operations teams to align on marketing initiatives.
- Proactively track policy changes, surface betas, and propose new‑channel expansions; produce a quarterly “What’s Next” roadmap.
- Develop a quarterly strategic roadmap, outlining innovative approaches and future growth opportunities in performance marketing.
Yêu cầu
- 2+ years managing ≥ US$5k/month with Amazon Ads and at least one of three of Meta, Google, Amazon, TikTok, plus hands‑on SEO or email/CRM ownership.
- Proven ability to scale e‑commerce revenue in the U.S. or other international markets
- Mastery of Meta Ads Manager, Google Ads (incl. PMax & Shopping), Amazon Advertising Console, TikTok Ads Manager, and a leading ESP (Klaviyo/Braze/Mailchimp)
- Strong analytical toolkit: pivot tables (Excel, Spreadsheet), attribution logic, GA4 funnels
- Fluent English
Core Soft‑Skill & Character Requirements - Integrity & honesty – always tell the full picture, even when results are below target.
- Direct communicator – clear, straightforward feedback with stakeholders and team members.
- Meticulous attention to detail – double‑checks budgets, naming conventions, and tracking before launch.
- Project‑management experience – plans, prioritises, and drives multi‑channel tasks to deadline without hand‑holding.
- Fast learner & technically savvy – quick to master new ad‑tech, platform, and automation tools.
- Accountability mindset – owns mistakes, proposes concrete solutions, and never plays the blame game.
- Proactive, not reactive – spots issues before dashboards do and pushes improvements without waiting for instructions.
Phúc lợi
- Attractive income;
- Yearly Performance Bonus;
- PVI Healthcare Insurance;
- 12 annual leave per year;
- Annual Salary Review;
- Social Insurance (prescribed by state);
- Lunch and snack sponsored by Company;
- Parking - Monthly parking is covered by Company;
- Other benefits: Company Activities (happy hour party, team building party, quarter party, company trip), sport clubs at office, gift voucher...
- Employee Discount Code (Up to 50%)