Senior Influencer & Affiliate Marketing

Job Summary

We are seeking a highly skilled and proactive Senior Influencer & Affiliate Marketing to lead our influencer ecosystem, scale affiliate revenue, and drive impactful creator-led campaigns across multiple brands. This role requires strong strategic thinking, solid influencer relations, and proven experience in performance-driven affiliate marketing.

You will be responsible for recruiting creators and affiliates, managing campaigns end-to-end, optimizing revenue, overseeing livestream operations, and driving continuous growth through data-driven decisions.

Key Responsibilities

• Affiliate Recruitment & Relationship Management
• Actively source, evaluate, and onboard new affiliates and influencers to expand the creator network.
• Build and maintain long-term relationships with top-performing affiliates.
• Provide affiliates with necessary tools, guidelines, and support to ensure strong performance and revenue contribution.

Campaign Planning & Execution

• Identify suitable influencers for each brand, campaign, or product category.
• Prepare quotations, negotiate pricing, and structure KPIs aligned with campaign objectives.
• Develop campaign briefs, negotiate deliverables, and finalize agreements with influencers/KOLs/KOCs.
• Create and refine content strategies to optimize affiliate product performance.
• Test multiple content formats (short-form, livestream, review, unboxing, conversion-focused content) to maximize sales.
• Collaborate closely with the insights, content, and creative teams to build innovative user experiences that improve acquisition and ROAS.
• Continuously analyze campaign results and adjust outreach, content direction, and influencer selection based on performance insights.

Influencer Relationship & Pipeline Growth

• Expand and maintain a strong pipeline of creators across TikTok, Facebook, Instagram, YouTube, and emerging platforms.
• Proactively identify new talent, negotiate rates, and secure long-term partnerships.
• Leverage existing relationships to strengthen brand visibility and boost affiliate revenue.

Affiliate Livestream Operations

• Identify livestream opportunities with KOCs/KOLs to push revenue on TikTok and e-commerce platforms.
• Manage livestream scripts, product storytelling, promotion mechanics, and livestream operations.
• Track conversion and optimize livestream performance through testing and real-time feedback.

Performance Analysis & Budget Management & Report

• Track key performance metrics (CVR, clicks, revenue, CPE, ROI, influencer ranking).
• Consolidate insights and prepare performance reports for the marketing and management teams.
• Oversee affiliate and influencer budgets, including commission structures and promotional incentives.
• Ensure optimal budget allocation across campaigns to maximize ROI.

• Proven experience building and scaling influencer & affiliate programs, preferably in e-commerce or consumer products.
• Successful portfolio of influencer/affiliate campaigns with measurable revenue impact.
• Understanding of paid and organic acquisition funnels, creator marketing, and social platform mechanics.
• Knowledge of Meta Ads, TikTok Ads, or paid social (bonus).
• Ability to analyze data and convert insights into actionable strategies.
• Strong communication, negotiation, and influencer relationship-building skills.
• Excellent project and time management skills; able to handle multiple campaigns simultaneously.

• Salary range: Negotiable (base + performance bonus) — target total annual income 14–18 months of salary.
• Bonuses: Quarterly performance incentives based on GMV and ROAS.
• Insurance: Full social insurance + private health insurance after 6 months.
• Culture: Team building, year-end parties, and employee engagement activities.