Senior Growth Marketing (Performance Marketing)

Công ty cổ phần chứng khoán VPS

Hội sở: 65 Cảm Hội - Quận Hai Bà Trưng - Hà Nội
SEO/SEM Phân tích dữ liệu Marketing Automation A B Testing Tối Ưu Hóa Chuyển Đổi (cro)

Tổng quan

Mức lương:  Thoả thuận

Loại công việc:  Toàn thời gian

Kinh nghiệm: 3 năm kinh nghiệm

Số lượng tuyển: 1

Hạn nộp hồ sơ: 2025-11-30

Ngày đăng: 2025-11-20 00:12

Danh mục:  Marketing/pr/quảng cáo

Mô tả công việc

About the Role

We’re redefining how people access financial investment and consumer finance products — making them simpler, more meaningful, and part of everyday life.

As part of the Growth team, you’ll be at the core of how we connect with customers — driving acquisition, retention, and engagement through data, creativity, and deep understanding of user needs.

We’re not just marketers. We bring the right product to the right customer, help them experience real value, and turn that experience into lasting habits.

KEY RESPONSIBILITIES:

1. Growth & Performance Campaigns

  • Plan, execute, and optimize multi-channel growth campaigns across Meta, Google, TikTok, and in-app platforms.
  • Continuously experiment with targeting, creatives, and landing experiences to drive CAC-efficient growth.
  • Partner with BI and Data teams to monitor key metrics (CTR, CR, CPI, LTV, ROAS).

2. Product Marketing & Go-to-Market (GTM)

  • Translate product features into value propositions that speak to user pain points.
  • Support go-to-market planning for new features: audience definition, messaging, and launch tracking.
  • Ensure product stories are consistent across channels and lifecycle touchpoints.

3. Funnel Optimization & Insights

  • Analyze user journeys to identify friction points and conversion levers.
  • Run A/B tests across creatives, onboarding flows, and retention loops.
  • Share actionable insights that inform future product or campaign iterations.

4. Cross-Functional Collaboration

  • Work closely with Product, Design, and Growth teams to turn insights into scalable initiatives.
  • Support in building dashboards and periodic reports to evaluate campaign and funnel health.

Yêu cầu

Must-have

  • 3+ years of experience in performance or product marketing for consumer tech, fintech, or app-based businesses.
  • Hands-on experience running paid campaigns (Meta, Google, TikTok, or DSPs).
  • Solid understanding of key growth metrics: CAC, LTV, ROAS, CTR, CR, Retention.
  • Analytical mindset — comfortable using data tools or dashboards to derive insights.
  • Strong communication skills — able to translate data and product stories into clear growth actions.
  • Ownership and bias-to-action: you don’t wait for perfect data to test a good idea.

Nice-to-have

  • Experience working with SQL, GA4, or MMP tools (Adjust, AppsFlyer).
  • Experience in funnel analysis or CRM automation (App Push, Zalo OA, Email).
  • Background in fintech, gaming, or consumer tech startups.

Phúc lợi

Thời gian làm việc từ thứ 2 - thứ 6: 8h30 - 17h30, nghỉ thứ 7, CN

Chế độ thưởng cạnh tranh trên thị trường, có BHSK mua ngoài cho nhân viên

Văn phòng làm việc 5 sao: quán coffee, quầy bar, phòng gym, khu vui chơi...

Hệ thống đào tạo, e - learning chuyên nghiệp, đào tạo chuyên sâu về thị trường chứng khoán, các kỹ năng mềm và chuyên môn nghiệp vụ.

Công ty chú trọng vào đào tạo và phát triển con người.

Văn hóa "Làm hết sức - Chơi hết mình", đồng nghiệp trẻ trung và có chuyên môn cao, tận tâm hướng dẫn.

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