Performance Marketing Specialist (Ads)

CÔNG TY TNHH GEMCOMMERCE

5th floor, Artemis Tower, No. 3 Le Trong Tan, Khuong Mai, Thanh Xuan, Hanoi
Google Ads Facebook Ads Phân tích dữ liệu A B Testing Tối Ưu Hóa Chuyển Đổi

Tổng quan

Mức lương:  Thoả thuận

Loại công việc:  Toàn thời gian

Kinh nghiệm: 2 năm kinh nghiệm

Số lượng tuyển: 1

Hạn nộp hồ sơ: 2025-12-07

Ngày đăng: 2025-11-10 14:30

Danh mục:  Google ads

Mô tả công việc

1. Strategy & Execution

  • Plan, launch, and manage multi-channel paid advertising campaigns (Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads).
  • Ensure campaign performance meets key KPIs such as CAC, CPL, ROAS, LTV/CAC ratio, and conversion rate.
  • Analyze and propose A/B testing strategies for creatives, audiences, and landing pages in collaboration with the design and content teams.

2. Analysis & Optimization

  • Monitor, report, and analyze weekly/monthly performance across cohorts and funnels.
  • Utilize tools such as Google Analytics, Mixpanel, HubSpot, and Looker Studio (or equivalents) to evaluate campaign effectiveness.
  • Continuously optimize creatives, copy, landing pages, targeting, and bidding strategies to improve overall performance.

3. Collaboration & Insights

  • Work closely with the Product Marketing, Content, Design, and Growth teams to ensure a seamless funnel from Ads → Landing → Conversion.
  • Contribute actionable insights on market trends, customer behavior, and creative performance to support Growth initiatives.

Yêu cầu

  • Minimum 2 years of hands-on experience running paid ads campaigns (preferably for SaaS products, Shopify apps, or eCommerce tools).
  • Proficient in Meta Ads Manager and at least one other platform (Google Ads or TikTok Ads).
  • Experienced in event tracking, pixel setup, conversion tracking, UTM tagging, and GA4 configuration.
  • Strong data analysis and ad performance interpretation skills, with the ability to make data-driven decisions.
  • Good English reading and writing skills.

Phúc lợi

  • Salary range: Negotiate
  • Performance review and competency evaluation: 2 times per year.
  • Lunch meal + Parking fees provided.
  • Annual performance bonus & 13th – month salary: up to 3-month salary (based on your devotion and business efficiency)
  • Holiday bonus & Company trip
  • Remote working days: 12 days per year
  • Annual leaves: 12 days per year
  • Treatment: annual health check-up at top clinic in VN, weekly shoulder massage treatment, monthly team bonding, annual company trip,…
  • Training program: ensure to cover product training for all newbie and other training programs according to the Company’s policy

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