Performance Marketing Specialist

1. Performance Campaign Strategy & Execution

• Lead planning, execution, and optimization of paid media across Meta, TikTok, Google, and E-commerce Ads (Shopee/Lazada).
• Develop full-funnel strategies that balance offsite awareness and onsite conversion (traffic → product page → GMV).
• Manage budget allocation across brands and campaigns to maximize ROAS, CTR, and conversion rate.
• Coordinate with creative, content, and influencer teams to ensure ad creatives align with marketing objectives.

2. KOC & Influencer Content Performance

• Track and analyze KOC content across TikTok, Facebook, and other social platforms.
• Measure key metrics: views, engagement, reach, and conversion.
• Generate insights and recommendations to improve future influencer and content briefs.
• Collaborate with the Influencer Marketing team to ensure data-driven decision-making and content optimization.

3. Ads Optimization & Agency Collaboration

• Act as the main contact point for media agencies.
• Analyze ad performance data (CTR, CPC, CPA, ROAS) to identify improvement opportunities.
• Recommend data-backed optimizations for creatives, targeting, and budget allocation.
• Evaluate agency performance against KPIs and ensure alignment with campaign goals and budget efficiency.

4. Data Analysis & Reporting

• Build and maintain dashboards and performance reports (Google Analytics, Ads Manager, Data Studio).
• Consolidate results from all paid and organic channels to identify trends and actionable insights.
• Present regular reports and strategic recommendations to management.
• Maintain accurate records of ad performance and optimization actions

5. Cross-Functional Collaboration

• Work closely with E-commerce Supervisors to align paid media with promotions, launches, and seasonal campaigns.
• Coordinate with platform PICs (Shopee, TikTok, Meta) for media co-funding, vouchers, and pilot programs.

• Bachelor’s degree in Marketing, Business, Statistics, or related field.
• 2-5 years of experience in digital marketing or performance analysis, preferably in E-commerce or Consumer Tech.
• Strong understanding of Meta, TikTok, Google, Shopee Ads, and analytics tools.
• Proven ability to interpret data and optimize performance based on insights.
• Excellent communication, presentation, and cross-department coordination skills.
• Proficiency in English and Vietnamese.

- Salary range: Negotiable (base + performance bonus) — target total annual income 15–20 months of salary.

- Bonuses: Quarterly performance incentives based on GMV and ROAS.

- Insurance: Full social insurance + private health insurance after 6 months.

- Culture: Team building, year-end parties, and employee engagement activities.

Working Hours

- Monday–Friday: 8:00 AM – 5:00 PM (Lunch: 12:00–1:30 PM)

- Saturday: 8:00 AM – 11:30 AM (WFH option at manager’s discretion)