Performance Content Executive

1. Performance Content Execution

• Execute performance-driven content.
• Plan monthly/quarterly performance content, including video/image/copy formats that support conversion objectives.
• Analyze customer insights (e.g., age, gender, persona, needs, etc.) based on existing customer and advertising data.

2. Creative Development & Content Production

• Write ad scripts, captions, hooks, and CTAs; collaborate with designers/video producers to develop creatives (images, short videos, Reels, Stories).
• Create content aligned with marketing objectives such as lead generation, conversion, and retargeting.
• Design and manage A/B testing for content creatives.
• Monitor content performance and proactively propose adjustments to messaging, formats, or visuals to improve results.

3. Analysis & Reporting

• Report on performance content effectiveness by campaign (weekly/monthly).
• Provide insights to inform future creative concepts and content development.

4. Internal Collaboration

• Work closely with the Ads team to align content ideas with media buying strategies.
• Guide and collaborate with the creative team (designers, editors, motion team) to ensure content is on-brief and high quality.
• Stay updated on content trends and new formats (e.g., Reels, Shorts, TikTok if required) to apply them to performance advertising.

5. Other Responsibilities

• Proactively research trends, competitor content, and performance content case studies from fitness/wellness/fat-loss brands.
• Propose new content ideas and long-term content strategies (e.g., landing pages, funnel nurturing, customer upsell, retargeting campaigns).

• At least 2 years of experience in content marketing, performance content, or digital marketing.Prefer candidates with hands-on experience creating performance content for Facebook Ads (or similar platforms).
• Basic understanding of performance advertising (especially Facebook Ads) — able to read and analyze key metrics and optimize content based on ad data.
• Strong copywriting skills with the ability to brainstorm and ideate video and visual content concepts.
• Data-driven mindset with the ability to analyze content performance, extract insights, and make clear conclusions from data.
• Capable of managing multiple content campaigns simultaneously and coordinating with various stakeholders (designers, media buyers, performance team).
• Proficient in Google Sheets/Excel for reporting; familiar with Facebook Ads Manager; basic skills in design or video editing tools are a plus.

• Salary: Competitive.
• Insurance: Full social insurance and benefits as per company policy.
• Enjoy free access to California Fitness & Yoga clubs outside working hours to enhance your health and wellness.
• Training: Provided with essential skills training and professional development opportunities.