Omni Content Lead

RESPONSIBILITIES

Campaign planning & deployment (50%)

• Lead 100% Homecare DDM campaign planning & deployment (6-7 campaigns/month).
• Develop campaign assets (Content & Design) for CPAS/CPC, CRM, Offsite & Onsite banner, ensuring all assets align with brand guidelines.
• Collaborate with the Media team to build and optimize monthly and annual media plans.
• Manage Omni livestreams from concept development to execution (agenda, portfolio, etc.)
• Coordinate with Brand team for campaign support and sponsorship (Media, KOL, Gifts, Sampling ...)
• Act as the brand’s expert to create demand & drive conversion on Omnichannel
• Conduct post-campaign evaluations and apply the insights gained to inform future plans.

Perfect Store Online (30%)

• Take charge of 100% 7OAs creation and refreshment in response to customers' requests or innovation/renovation.
• Ensure products are presented in a good manner on the customers’ Omni platform
• Pioneer to pilot successful tips from Pureplay for omnichannel

Engagement (20%)

• Facilitate the Omni squad in proposing an agenda, mobilizing the team for Monthly Meeting preparation
• Host a bi-weekly meeting for media performance review
• Facing customers, if necessary, to share MKT initiatives (DDM, sampling, PSO...)

• 2 years’ experience in Online content lead/E-merchandise in any category/ industry

• Experience in media performance review and optimization

• Good sense of design & aesthetics

• Influencing skill – this talent is focused on co-working with KA, CSP for deploying content and media & leading optimization of content across a consumer journey-driven strategy and conversion

• Competitive salary (negotiable based on experience).
• 100% salary during probation and full SHUI from day one.
• 13th-month salary bonus (pro-rated).
• Shuttle bus and lunch provided.
• Multinational working environment with opportunities for growth and learning.