Omni Category & Content Planner

1. Category Growth & JTBD Delivery

• Deliver category sales, share, and growth targets through strong deployment of Omni digital conversion levers.
• Lead O2O planning/briefing with customers; align category JTBD and Online Targets in collaboration with CSP & KA Planners.

2. O2O Integrated Category Planning (UAP N+3)

Develop and align stakeholders on:

• Assortment strategy
• Perfect Launch
• O2O & Online Exclusive Promotions
• Thematic campaigns
• Media planning & data-driven activities
• Category data management

3. eContent & On-site Asset Deployment

• Deploy Unilever’s 7OA content across customer Omni platforms (Hero Image updates, Innovation launches).
• Ensure alignment with Unilever content bank and customer content frameworks.
• Manage on-site deployment to drive conversion:
  • Search optimization
  • Organic search strategy
  • Content, traffic & promotion levels

4. On-Site Campaign Management

• Plan and execute on-site visibility: banners, landing pages, thematic pages.
• Track and evaluate campaign performance.
• Ensure a strong presence in both Unilever-led and customer-led campaigns.
• Lead SIS design and deployment across required touchpoints.

5. Media & CRM Campaign Execution

• Build media/CRM plans aligned with category JTBD and shopper segmentation.
• Align media budgets with stakeholders.
• Manage campaign operations and evaluate post-campaign performance.

6. O2O Stock & Operational Management

• Track POs, orders, coding, MOW, and delivery timing.
• Coordinate with Operations to resolve OLA issues and implement corrective actions.
• Work with Supply Chain and customer operations to ensure smooth execution.

7. Performance Tracking & Reporting

Monitor O2O performance indicators, including:

• OLA
• Stock status
• Promotions
• Views / Clicks / Impressions
• On-site conversion metrics
• Campaign performance tracking

• Strong sales planning and customer management skills.
• Experience in asset setup, content deployment, design coordination, and media brief development.
• Solid understanding of Retail & Omni Channel operations and shopper behavior across platforms.
• Ability to work cross-functionally with KA Planners, Marketing, DMC, and Customer Teams.
• Strong analytical capability with familiarity in performance metrics tracking.
• Proactive, detail-oriented, and able to handle multi-project execution in a fast-paced environment.

• 100% salary during probation and full social insurance from the first month.
• Company lunch & shuttle bus service.
• Work equipment support (phone allowance, laptop, accessories).
• Minimum 17 annual leave days per year.
• Dynamic, inclusive multinational environment with strong learning & development opportunities.