Growth Marketing Specialist/ Chuyên Viên Growth Marketing

Performance campaign management:

• Plan, execute, and optimize multi-channel paid ad campaigns (e.g., Google Ads, Facebook Ads, TikTok Ads) to meet and exceed business targets.
• Collaborate with internal teams (Brand, Trade, Sales, Product, and Data) to translate business needs into effective digital campaigns.
• Proactively connect with potential vendors to explore and test new ad features, platforms, and objectives to identify growth opportunities.
  
  

Mobile app performance:

• Manage and optimize paid performance plans to boost app installations and consumer engagement.
• Conduct in-depth analysis of app data to uncover insights and inform strategic decisions.
• Continuously develop and execute A/B tests to enhance the quality of app installs.

Data-driven decision making:

• Build and maintain trustworthy dashboards for performance tracking and reporting.
• Analyze website and app traffic to guide and optimize paid channel campaigns.

Team collaboration: Collaborate with various teams to gather insights and identify new growth initiatives.

Others: Based on managers’ request, to maintain & optimize performance

• 3-5 years of experience in Performance Marketing, with a strong focus on large-scale branding campaigns and mobile app performance
• Strong analytical skills with familiarity to marketing and consumer metrics
• Proven record in running multi-channel campaigns with cross-functional teams
• Experience working with Data and Product to setup tracking flow for mobile app
• Ability to use marketing tools: Google Analytics (web, app), Looker Studio, Google Tag Manager, Appsflyer/ Adjust, SimilarWeb...
• Good English written and verbal communication skills
• Growth mindset, bias to actions and a can-do spirit.

• Competent salary package
• Hybrid flexible working that focuses on outcomes over hours.
• Holistic rewards package covering your financial, physical & mental health.
• Multi-directional career development across all levels.
• Inclusive benefits like equal paternity leave, supporting all employees in work-life balance.