E-Commerce Account Executive (Social Commerce)

Reports to: Commercial Manager

Purpose: Support the commercial growth of assigned small to mid-sized brands within M-Commerce. Own P&L responsibility for these brands, managing daily sales, promotions, and platform relationships, while ensuring alignment with the overall commercial strategy.

Key Responsibilities

Brand P&L Ownership

- Manage sales, margin, and profitability targets for assigned brands/categories.

- Monitor daily/weekly performance and flag risks or opportunities.

- Optimize pricing, promo mechanics, and assortment to maximize GMV and margin.

Go-to-Market & Campaign Support

- Develop GTM plans for brand promotions and seasonal campaigns.

- Coordinate with Media Division for paid pushes, livestream activations, and affiliate support.

- Ensure product listings, store content, and promotions are updated and campaign-ready.

Platform & Partner Engagement

- Liaise with platform category managers (TikTok Shop, Shopee, Lazada) to secure promo slots and co-marketing opportunities for assigned brands.

- Maintain communication with brand principals/distributors to align business priorities.

- Provide feedback from campaign results to brand partners.

Cross-Team Collaboration

- Work with Ecom Ops team to ensure stock availability, fulfillment readiness, and smooth promo setup.

- Provide Content Factory with insights on product USPs and promo storylines for creatives.

- Collaborate with Campaign Lead to ensure assigned brand campaigns are executed on schedule.

Analysis & Reporting

- Track sales performance by SKU, campaign, and channel.

- Provide insights on which promotions and content drive highest conversion.

- Prepare monthly performance reports for Commercial Manager.

- 2–3 years of experience in account management, category management, or e-commerce.

- Understanding of social commerce dynamics (TikTok Shop, Shopee, Lazada, live commerce, affiliates).

- Strong analytical and commercial mindset; comfortable working with P&L and performance dashboards.

- Excellent coordination and communication skills; able to work cross-functionally.

- Detail-oriented, proactive, and eager to learn.

- Fluent in Vietnamese; English proficiency preferred.

- Salary: Competitive salary and benefits package.

- Work Environment: high potential for career growth and flexible work arrangements

- Full Benefits Package: Including Social Insurance (BHXH), Health Insurance (BHYT), participation in the labor union, annual leave, and bonuses according to company policy.

- Additional Benefits: Birthday celebrations, regular health check-ups, wedding gifts, sickness benefits, maternity leave; Bonuses On holidays, New Year, and company events.