Digital & Performance MKT Team Leader

Công ty TNHH One Click (Lixibox)

16 đường số 34, Phường Bình An, Quận 2, Tp. HCM
Performance Marketing Data Analysis SEO/SEM Social Media Marketing Digital Marketing

Tổng quan

Mức lương:  Thoả thuận

Loại công việc:  Toàn thời gian

Kinh nghiệm: 4 năm kinh nghiệm

Số lượng tuyển: 1

Ngày đăng: 2025-11-07 05:37

Danh mục:  Marketing/pr/quảng cáo

Mô tả công việc

  • Lead the end-to-end digital marketing strategy and execution across all channels, including:
  • Paid Media (Google, Meta, TikTok, YouTube, Shopee, Zalo)
  • Owned Channels (Email/CRM, Website, SEO/SEM, Content, Social)
  • Build and mentor a high-performing, cross-functional in-house team and manage external agency partners
  • Own and optimize the digital marketing budget with a focus on efficiency, ROI, and scalable growth
  • Collaborate closely with brand, product, creative, and sales teams to develop integrated campaigns and customer journeys
  • Drive performance across key growth KPIs: CAC, LTV, ROAS, conversion rate, engagement, and retention
  • Oversee CRO strategies and ensure the digital funnel is optimized end-to-end
  • Implement and manage marketing technologies (CRM, CDP, automation platforms) to enable personalization and automation
  • Lead data analysis and reporting to inform strategic decisions and present insights to senior leadership
  • Stay on the cutting edge of platform changes, emerging tools, and digital marketing best practices
  • Drive experimentation through structured A/B testing, user segmentation, and campaign iteration

Yêu cầu

  • 4+ years of experience in digital and performance marketing, with a strong focus on paid acquisition and conversion
  • Proven success leading teams and managing multi-million dollar digital media budgets
  • Deep expertise across platforms: Google Ads, Meta, TikTok, Shopee, YouTube, affiliate marketing, and local channels like Zalo
  • Hands-on experience with CRM, marketing automation, and analytics tools (e.g., GA4, HubSpot, Amplitude)
  • Strong analytical and strategic thinking skills; able to translate data into action
  • Experience with attribution modeling, customer journey mapping, and media mix optimization
  • Excellent leadership, communication, and cross-functional collaboration skills
  • Prior experience in a high-growth eCommerce or DTC environment is strongly preferred
  • Bachelor’s degree in Marketing, Business, or related field (MBA a plus).

Phúc lợi

  • Highly competitive packages;
  • Company Annual Performance Bonus;
  • PVI Healthcare Insurance;
  • 12 annual leave per year;
  • Annual Salary Review;
  • Social Insurance (prescribed by state);
  • Lunch and snack sponsored by Company;
  • Parking - Monthly parking is covered by Company;
  • Other benefits: Company Activities, sport clubs, gift voucher...
  • Employee Discount Code (Up to 50%).
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