Tổng quan

Mức lương:  Thoả thuận

Loại công việc:  Toàn thời gian

Kinh nghiệm: Trên 5 năm kinh nghiệm

Số lượng tuyển: 1

Hạn nộp hồ sơ: 2025-12-12

Ngày đăng: 2025-11-07 00:57

Danh mục:  Marketing/pr/quảng cáo

Mô tả công việc

  • Define and implement the overall marketing strategy for Nina Group and its two subsidiaries (Nina Agency and Nina Live Hub).
  • Lead digital transformation through Digital Marketing, developing digital channels into sustainable lead generation and revenue-driving tools.
  • Build and manage the Nina Group brand and its business units, clearly positioning in the Luxury & Art-driven segment with Digital Integration.
  • Design and execute annual and quarterly marketing strategies, plans, and campaigns aligned with revenue, brand, and market objectives.
  • Build, manage, and develop the Marketing team (Brand, Digital, Content, PR) to ensure deep expertise and alignment with other departments.
  • Leverage customer insights, develop media partnerships, and apply new trends (e-commerce, events, décor, premium studio & venue services).
  • Drive Digital Marketing & MarTech strategy (CRM, Automation, Performance Marketing,
  • Analytics, Tracking) to optimize lead and sales performance.
  • Shape brand architecture, brand guidelines, and a consistent brand identity system across the Group.
  • Design and implement 360° Marketing campaigns (Digital, PR, Events, Partnerships) directly tied to revenue goals and brand positioning.
  • Manage performance and develop the Marketing team’s capabilities; recruit, train, and build
  • Ways of Working with Account/BD, Creative, and Operations.
  • Continuously evaluate the market, competitors, and trends to adjust strategies accordingly.

Yêu cầu

  • Bachelor’s degree in Business, Marketing, Communications, or related fields; MBA/Brand Management is a plus.
  • 7–10 years of comprehensive marketing experience, with at least 3 years managing a team; proven track record of leading large-scale IMC 360° and Digital Performance campaigns.
  • Experience in branding for corporate and multiple business units; worked with high-end/luxury/hospitality/premium retail/e-commerce brands.
  • Proficient in Digital Marketing (SEO/SEM, Paid Media on Google/Meta/TikTok/LinkedIn, Content Marketing, Remarketing, CRM/Email/SMS Automation).
  • Knowledge of Brand Management, PR/Communications, and Luxury Branding Standards.
  • Data & Analytics skills (GA4, UTM tracking, BI dashboards, ROI/ROMI analysis).
  • Strategic thinking with strong marketing budget management and crisis communication handling.
  • Leadership & People Management: able to build, lead, and coach cross-functional teams.
  • Communication & Presentation: persuasive idea delivery and storytelling to C-level, clients, and partners.
  • Fluency in English is an advantage.

Phúc lợi

  • Salary: Negotiable based on qualifications and experience.
  • 13th-month salary, lunch allowance.
  • Full participation in Social, Health, and Unemployment Insurance as per Vietnamese law.
  • 12 annual leave days, birthday leave, internal events, and team-building activities.
  • Young, open-minded, creative workplace with room for experimentation and personal growth.
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