Creative & Planning Director (Event & Activation)

1/ About the Job

The Creative Director is responsible for leading the creative vision and output of CREASIA across Activation, Experience, and Social Commerce platforms.

This role ensures that all creative work is strategically aligned, emotionally resonant, and commercially effective, elevating CREASIA’s reputation as a creative leader in the industry.

2/ Key Responsibities

Creative Leadership

• Define and champion the creative vision of CREASIA, ensuring it aligns with brand strategy and client objectives.
• Oversee and guide all creative development – from concept to execution – across integrated campaigns, activations, digital, and experiential marketing.
• Ensure every idea is insight-driven, brand-relevant, and execution-ready.

Team Leadership & Development

• Lead, mentor, and inspire a team of Art Directors, Copywriters, Designers, and Creative Planners.
• Build a strong creative culture emphasizing curiosity, craftsmanship, and collaboration.
• Foster cross-functional synergy between Creative, Strategy, Account, and Production teams.

Client & Business Partnership

• Partner closely with Account and Strategy teams to understand client challenges and translate them into creative solutions.
• Present ideas persuasively to senior clients and stakeholders.
• Drive client trust by delivering work that balances creativity with commercial impact.

Creative Excellence & Innovation

• Push creative boundaries while ensuring feasibility and operational excellence.
• Stay ahead of trends in marketing, design, digital, and experiential technology.
• Initiate and lead internal creative workshops, idea labs, and innovation sessions.

• Bachelor’s degree in design, Advertising, Communications, or related field.
• Minimum 8–10 years of creative experience (including 3+ years in leadership roles).
• Proven portfolio in Activation, Experience, Digital, or Integrated Campaigns.
• Strong conceptual and visual storytelling ability.
• Deep understanding of Vietnamese culture and consumer behavior.
• Excellent leadership, presentation, and communication skills in English and Vietnamese.
• High emotional intelligence and a growth mindset.

Core Competencies:

• Integrity: Builds trust through honest and transparent leadership.
• Compassion: Leads with empathy, nurtures team growth.
• Excellence: Sets and upholds high creative and execution standards.
• Innovation: Continuously pushes boundaries to redefine brand experience.

BENEFITS

• Competitive salary and performance-based bonus.
• Opportunity to work on national and regional campaigns for global brands.
• Access to CREASIA Leadership Academy and international learning programs.
• Creative working environment emphasizing purpose, excellence, and innovation.

WHY JOIN CREASIA?

• Lead the creative transformation of Vietnam’s most dynamic marketing & experience company.
• Work with top FMCG and global brands on high-impact campaigns.
• Join a values-driven, collaborative, and purpose-oriented culture.
• Enjoy creative freedom backed by a disciplined, high-performance team.