Brand Specialist

1. Brand planning

• Support process of building brand positioning, and communication strategies for OEM/ODM services

• Work closely with Corporate Communications, PR, ESG team to maintain brand consistency and sustainability value across touchpoints

• Coordinate with internal / external agencies and vendors to produce marketing collaterals, campaign assets, and sales support materials that align with brand guidelines.

2. New Product Development:

• Support marketing manager in managing innovation: product specification, samples, and go-to-market plan.

• Collaborate with cross-functional teams (R&D, Supply Chain, Sales…) to ensure smooth execution and timely delivery of product development initiatives

• Collaborate with designers, agencies, and internal stakeholders for leaflet & packaging design.

• Assist in monitoring market trends, competitive activities, and customer insights to support product and marketing strategy

• Collaborate with Sales team to understand client needs and assist in creating customized products/ insights presentation for B2B meeting.

3. Brand activation, Digital Marketing & Stakeholder Management

• Assist MM in developing event concepts & activities. Work closely with trade team to execute trade fair/ activation/ field trips; gifts for customers…

• Work closely with Insight team for insightful information to develop sales material

• In collaboration with media partners to oversee the development and adaptation of creative content and digital assets for multi-channels (social media, website…).

4. Marketing Operations, Budget & Administrative Support

• Support preparation of budgets, purchase requisitions, contracts, and payment processes in compliance with company policies.

• Monitor and track marketing expenditures to ensure efficient budget utilization and accurate reporting.

• Maintain organized records of brand assets, marketing materials, and performance reports.

• Coordinate with internal teams and external partners to ensure timely delivery of all marketing projects.

• Perform other assignments as required to support Marketing Manager.

1. Education: Bachelor's degree in Marketing, Business Administration, International Business or related field.

2. Experience:

• 3+ years marketing experience is required

• Experience in corporate communication, new product development for B2B, OEM/ODM, or F&B sectors.

3. Skills:

• Strong analytical skills with the ability to interpret research data, market dynamics, and consumer trends

• Strong in creative briefing and judgment with attention to detail in visual and verbal branding.

• Good communication & presentation skills – both in Vietnamese and English

• Strong problem-solving abilities, project management and multitasking skills

• Experience working with international clients is a plus

• Achievement driven personality with ability to work in conditions which include multiple priorities, extended work schedules and specific time constraints.

• 100% salary during probation period
• 13 paid annual leave days + paid birthday leave
• Participation in social insurance from the probation period
• Group life/health insurance from official employment date
• Lunch allowance and 13th-month salary
• Working in a structured, professional, and compliance-focused environment