Brand Management Executive (Social Commerce)

M-Commerce, The Metub Company

Reports to: Commercial Manager

Purpose Support the commercial growth of assigned small to mid-sized brands within M-Commerce. Own P&L responsibility for these brands, managing daily sales, promotions, and platform relationships, while ensuring alignment with the overall commercial strategy.

Key Responsibilities

Brand P&L Ownership

Manage sales, margin, and profitability targets for assigned brands/categories.

Monitor daily/weekly performance and flag risks or opportunities.

Optimize pricing, promo mechanics, and assortment to maximize GMV and margin.

Go-to-Market & Campaign Support

Develop GTM plans for brand promotions and seasonal campaigns.

Coordinate with Media Division for paid pushes, livestream activations, and affiliate support.

Ensure product listings, store content, and promotions are updated and campaign-ready.

Platform & Partner Engagement

Liaise with platform category managers (TikTok Shop, Shopee, Lazada) to secure promo slots and co-marketing opportunities for assigned brands.

Maintain communication with brand principals/distributors to align business priorities.

Provide feedback from campaign results to brand partners.

Cross-Team Collaboration

Work with Ecom Ops team to ensure stock availability, fulfillment readiness, and smooth promo setup.

Provide Content Factory with insights on product USPs and promo storylines for creatives.

Collaborate with Campaign Lead to ensure assigned brand campaigns are executed on schedule.

Analysis & Reporting

Track sales performance by SKU, campaign, and channel.

Provide insights on which promotions and content drive highest conversion.

Prepare monthly performance reports for Commercial Manager.

2 years of experience in brand management, category management, or e-commerce.

Understanding of social commerce dynamics (TikTok Shop, Shopee, Lazada, live commerce, affiliates).

Strong analytical and commercial mindset; comfortable working with P&L and performance dashboards.

Excellent coordination and communication skills; able to work cross-functionally.

Detail-oriented, proactive, and eager to learn.

Fluent in Vietnamese; English proficiency preferred.

KPIs / Success Metrics

GMV and margin delivery for assigned brands.

Growth rate of assigned brand accounts.

ROI of campaigns (sales uplift vs. spend) for assigned brands.

Number of platform promo slots secured.

Accuracy and timeliness of reporting to Commercial Manager.

Salary: Competitive salary and benefits package.

Work Environment: high potential for career growth and flexible work arrangements

Full Benefits Package: Including Social Insurance (BHXH), Health Insurance (BHYT), participation in the labor union, annual leave, and bonuses according to company policy.

Additional Benefits: Birthday celebrations, regular health check-ups, wedding gifts, sickness benefits, maternity leave; Bonuses On holidays, New Year, and company events.