Brand & Creative Executive

We are looking for a Brand & Creative to shape and elevate the brand identity of our microfinance product in the Vietnamese market. This role combines strategic thinking and creative execution - overseeing the company’s visual direction, tone of voice, communication style, and overall user perception.

Key Responsibilities

• Develop and implement the brand strategy to build a strong, consistent identity across all channels.
• Lead creative direction for marketing materials, campaigns, and social media content.
• Work with the performance team to create ideas, write scripts, and produce short form videos (TikTok, Reels, etc.).
• Manage the full creative production process
• Oversee social media content (Facebook, TikTok, Instagram) and ensure it supports campaign goals.
• Use AI and design tools to improve creative output.
• Collaborate with designers and social media specialists to increase engagement and brand awareness.
• Monitor and analyze campaign performance to optimize results.
  
  

• 3+ years of experience in brand marketing, creative production, or digital media, preferably in Fintech
• Strong understanding of digital marketing, creatives, and social media trends.
• Excellent sense of visual style, creativity, and storytelling ability.
• Experience in content scripting and production management.
• Familiarity with creative tools such as Canva, CapCut, Midjourney is a plus.
• Strong communication and project management skills.
• Proficiency in English
  
  

• Competitive salary package and performance bonus.
• Opportunity to shape the brand identity of a growing Fintech product in Vietnam.
• Dynamic, creative, and technology-driven working environment.
• Work alongside an international and forward-thinking marketing team.
• 13th month Tet bonus
• 12 Annual Leaves
• Annual salary review
• Social insurance and healthcare insurance upon Vietnam Labor Code