ASO Specialist (App Store Optimization )

Never settle, think bigger. Vulcan Labs is a leading mobile application development company based in Ho Chi Minh City, Vietnam. Since 2017, we have published over 40 mobile applications with several hundred thousand Daily Active Users and over 10 million downloads combined. We welcome individuals from diverse backgrounds to join our team and embrace challenges in a fast-changing industry.

As a Mobile Marketing Specialist (ASO) in our team, you will:

• Conduct in-depth keywords and screenshots research and analyse for App Store & Google Play in multiple markets to boost organic visibility.
• Optimize metadata (title, subtitle, descriptions, keyword fields) for both App Store and Google Play.
• Develop and implement store localization strategies to optimize app performance included user acquisition and user engagement in different regions (US,UK, Tier-1, Tier-2 markets).
• Analyze app performance data to refine ASO strategies and drive organic user acquisition to the next level.
• Conducted A/B testing to evaluate app store optimization strategies.
• Collaborated with cross-functional teams to optimize app content and assets.
  
  

• At least 01 year of experience in ASO (App Store Optimization), SEO (Search Engine Optimization), App Marketing or other related fields.
• Strong knowledge of App Store, Google Play algorithms and ranking factors
• Strong skillset in keyword research, ASO tools.
• Great research mindset – able to analyze competitors, trends, and user behavior across regions.
• Strong command of written and spoken English.
• Result-oriented with excellent planning and organizational ability.
• Multi-task several projects to meet deadlines.

Additional skills we highly value:

• Knowledge in SEO is beneficial, especially in understanding user search behavior and applying it to app store content.
• Understanding of backlink strategies and how off-store signals can impact visibility and credibility.
  
  

Why do you love working here?

Grow Yourself: Work with young, talented teammates on global apps across a diverse portfolio and varying app sizes (Mainly in AI domain)

Attractive Package: 13th-month salary, performance bonus, and biannual performance reviews based on achievements and contributions.

Healthy Culture: 12 days of annual leave and 5 days of sick leave, health-care insurance, annual health check, and a dedicated team-bonding budget.

Well-equipped: MacBook provided, with an additional monitor available if needed.

Diverse Activities: Complimentary coffee, tea, and snacks; company trips; team-building activities; and quarterly happy-hour events.

Innovative Environment: Flexible working hours, one remote day per month, seminars and internal sharing sessions, and a culture with no barriers to ideas.