ASA Specialist (Mobile App)

Never settle, think bigger. Vulcan Labs is a leading mobile application development company based in Ho Chi Minh City, Vietnam. Since 2017, we have published over 40 mobile applications with several hundred thousand Daily Active Users and over 10 million downloads combined. We welcome individuals from diverse backgrounds to join our team and embrace challenges in a fast-changing industry.

As an ASA Specialist (Apple Search Ads) in our team, you will:

• Develop and implement Apple Search Ads strategies, including keyword selection, audience segmentation, and budget allocation tailored for different app verticals and markets.
• Conduct keyword research and performance analysis to maximize ROI and app visibility.
• Analyze key performance metrics such as CTR, CVR, CPA, and ROI to evaluate campaign effectiveness and identify growth opportunities.
• Collaborate with teams to align marketing strategies with app growth goals.
• Run A/B testing on creatives, keyword groups, and campaign structures.
• Stay up-to-date with the latest trends, features, and best practices in Apple Search Ads and the App Store ecosystem to ensure cutting-edge campaign strategies.
• Provide performance reports and insights for continuous optimization.

• At least 02 years of experience in ASA (Apple Search Ads), App Marketing or other related fields.
• Strong analytical mindset with a data-driven approach to decision-making.
• Experience working with MMPs (e.g., Appsflyer, Adjust) and data platforms.
• Experience in global markets (US,UK, Tier-1, Tier-2 markets).
• Familiarity with App Store Optimization (ASO) and mobile app marketing metrics.
• Strong command of written and spoken English.
• Result-oriented with excellent planning and organizational ability.
• Multi-task several projects to meet deadlines.

• Grow Yourself: Work with young, talented teammates on global apps across a diverse portfolio and varying app sizes (Mainly in AI domain)
• Attractive Package: 13th-month salary, performance bonus, and biannual performance reviews based on achievements and contributions.
• Healthy Culture: 12 days of annual leave and 5 days of sick leave, health-care insurance, annual health check, and a dedicated team-bonding budget.
• Well-equipped Facility: MacBook provided, with an additional monitor available if needed.
• Diverse Activities: Complimentary coffee, tea, and snacks; company trips; team-building activities; and quarterly happy-hour events.
• Innovative Environment: Flexible working hours, one remote day per month, seminars and internal sharing sessions, and a culture with no barriers to ideas.