Trợ Lý CEO/ Executive Assistant To CEO

BYFAS – Vietnam Luxury Silk & Couture is a leading luxury fashion and cultural brand, founded by Designer Anna Hạnh Lê, pioneering the fusion of Vietnamese silk heritage, haute couture craftsmanship, and artistic storytelling.

With showrooms and couture houses in Saigon and international collaborations in fashion, culture, and tourism, BYFAS serves elite clients, business leaders, and global travelers seeking refined cultural experiences.

The Senior Executive Assistant / Chief of Staff Assistant is a strategic partner to the CEO, managing cross-department coordination, project execution, and high-level external relations.

This role is ideal for someone who combines strategic thinking, refined communication, and operational excellence, ensuring the CEO’s vision is executed with precision and grace.

“This role is not just about assisting — it’s about amplifying leadership impact and protecting brand integrity.”

A. Executive Operations & Coordination

Act as the primary point of contact between the CEO and internal/external stakeholders.

Manage CEO’s priorities, timelines, and communications with discretion.

Ensure all departments are aligned with the CEO’s strategic direction.

Prepare executive briefings, reports, and follow-ups on key initiatives.

B. Project & Cross-Department Management

Lead and coordinate strategic projects across departments:

Couture & Production

Retail & Client Experience

Marketing & PR

Cultural Events & Partnerships

Track project progress, identify risks, and propose solutions to maintain deadlines and quality.

Create project dashboards, reports, and post-event evaluations for the CEO.

C. Strategic Communication & External Relations

Support the CEO in high-level partnerships with embassies, chambers, cultural institutions, and international brands.

Draft, edit, and review executive correspondence, proposals, and presentations.

Manage VIP guest relations and oversee protocol during events or business visits.

Represent BYFAS at formal events when delegated by the CEO.

D. Brand & Image Management

Collaborate with the Marketing and PR teams to ensure CEO representation and brand messaging are consistent across all touchpoints.

Oversee preparation of speeches, media materials, and public appearances.

Maintain alignment with BYFAS’s luxury tone, cultural storytelling, and artistic vision.

E. Internal Leadership & Team Development

Mentor and coordinate junior assistants or interns supporting CEO Office.

Foster communication flow and accountability between teams.

Contribute to improving internal systems, workflow, and company culture

Education: Bachelor’s degree or higher in Business, Communication, International Relations, or related fields.

Experience: 5–8 years in executive support, project management, or cross-functional leadership (preferably in luxury, fashion, hospitality, or cultural industries).

Languages: Excellent command of English (French is a strong advantage; Japanese/Korean a plus).

Skills: Strategic planning, executive communication, event/project management, diplomacy, reporting, negotiation.

Software: Proficient in Microsoft Office Suite, Google Workspace, and project management tools (e.g. Asana, Trello, Notion).

Personality: Elegant, composed, detail-oriented, proactive, and culturally intelligent.

Mindset: Discreet, emotionally intelligent, solution-driven, and loyal.

Work directly with CEO & Founder Anna Hạnh Lê on high-impact projects.

Engage with international cultural events, couture showcases, and diplomatic collaborations.

Competitive salary + performance bonus + travel & event allowance.

Opportunity to grow into Chief of Staff / Operations Director.

Elegant, creative, and inspiring working environment in Saigon’s cultural hub.

Full benefits: insurance, paid leave, performance rewards