Senior Marketing Executive – IT Outsourcing Lead Gen & Branding

About the Role

The Senior Marketing Executive at iTechwx plays a key role in driving our marketing performance, with a strong focus on

lead generation, brand awareness, and customer engagement. This role requires a data-driven marketer who is handson, strategic, and capable of executing campaigns end-to-end across digital channels.

You will:

1. Lead Generation (Primary Priority)

• Plan, execute, and optimize lead-generation campaigns across digital platforms (LinkedIn, Meta, Google, Email, SEO,

etc.).

• Build and manage marketing funnels to acquire qualified leads for key business units.

• Develop content and assets that improve conversion (landing pages, ads, gated content, nurture email sequences).

• Track, analyze, and report on lead performance; propose ongoing improvement strategies.

• Collaborate closely with Sales/BD to ensure lead quality aligns with target profiles.

2. Brand Awareness & Customer Engagement

• Strengthen iTechwx brand visibility across digital platforms.

• Manage and grow social media channels with creative, engaging content.

• Coordinate PR activities, media outreach, and brand campaigns.

• Support internal communications and employer-branding initiatives when needed.

• Monitor market trends and competitors to refine messaging and positioning.

3. Campaign Management & Execution

• Build integrated marketing plans that connect paid, owned, and earned channels.

• Manage end-to-end campaign calendars, ensuring timely delivery of all marketing assets.

• Partner with design and content teams to develop high-quality materials.

4. Data & Performance Analysis

• Monitor campaign KPIs and marketing dashboards weekly and monthly.

• Provide insights to optimize ROI across all marketing initiatives.

• Ensure data accuracy and compliance with internal processes

• Bachelor’s degree in Marketing, Communications, Business, or related fields.

• 5+ years of experience in digital marketing, growth marketing, or performance marketing roles in IT industry

• Proven track record in lead generation and campaign optimization.

• Strong understanding of digital channels (SEO/SEM, social media ads, performance analytics).

• Excellent communication and content-writing skills.

• Experience working with CRM, marketing automation, or analytics tools is an advantage.

• Self-driven, detail-oriented, with the ability to manage multiple projects simultaneously.

• Competitive salary

• Salary at 100% during the probationary period

• 90% contribution of the gross salary to social insurance

• 20 days leave (12 days of annual leave and 8 days of sick leave)

• Full working equipment will be provided Annual Health Checkup

• Activities: Birthday party, Employee engagement activities.