Senior Influencer Marketing Planner

JOB DESCRIPTION

Campaign Planning & Strategy

Lead the strategic planning of influencer marketing campaigns based on brand goals, customer insights, and social commerce trends.

Propose creative content directions and KOL/KOC/Influencer pairings that align with product positioning and target audience on platforms like TikTok Shop.

Collaborate with Creative and Creator teams to develop storytelling formats, visual direction, and platform-tailored content ideas.

Campaign Management & Coordination

Oversee execution timelines, deliverables, and quality standards across departments (Creative, Business Develop, Account, Finance, etc.)

Prepare campaign briefs, approve creative concepts, and ensure alignment with client KPIs (traffic, ROAS, conversion...).

Work closely with clients and internal stakeholders to manage expectations and optimize results.

Monitor campaign progress and update relevant tracking files.

Insight Analysis & Trend Monitoring

Monitor industry and platform trends (TikTok, Shopee Live, etc.) to continuously update planning approaches.

Analyze past campaign data and customer behavior to improve planning accuracy and strategic fit.

Maintain and segment influencer database based on performance, niche, and campaign goals.

Performance Review & Optimization

Measure campaign effectiveness based on predefined KPIs.

Generate post-campaign reports and extract insights for future improvements.

Collaborate with performance and media teams to align influencer planning with the overall marketing funnel.

REQUIREMENT

Background:

Bachelor’s degree in Marketing or related fields.

At least 2-3 years of experience in a similar role at a digital agency or e-commerce/digital-focused company.

Familiar with digital marketing platforms (TikTok, Facebook, Google Ads) and e-commerce ecosystems (TikTok Shop, Shopee, Lazada).

Soft Skills:

Good time management, planning, and organizational skills.

Positive and responsible attitude with a willingness to learn and grow.

Able to work under pressure with a solution-oriented mindset.

Creative, detail-oriented, adaptable, and eager to contribute to team success.

Professional Competencies:

Basic understanding of customer behaviors and current digital market trends.

Knowledgeable in branding concepts and digital tools for campaign execution.

Strong written communication skills, especially in supporting proposal and presentation development.

Proven ability to support project execution aligned with timelines, budgets, and performance indicators.

Passionate about influencer marketing and committed to delivering high-quality work within a collaborative team environment.

Participation in social insurance, health insurance, and unemployment insurance as per regulations.

Performance evaluations 1-2 times per year, depending on performance.

Annual health check-up.

Annual company trip.

Open and friendly work environment.

13th-month salary bonus depending on the company’s business results.