Senior Email Marketing Specialist

• Build and launch personalized, multi-channel campaigns (email, push, in-app, SMS) using Braze or SFMC.
• Apply advanced personalization with Liquid, AMPscript, or similar languages.
• Develop automated customer journeys with detailed segmentation and targeting logic.
• Manage end-to-end execution: QA, testing, scheduling, monitoring.
• Collaborate with data teams to use customer insights and behavioral data for segmentation.
• Work with APIs and integration tools to ensure accurate data flow and customer profiles.
• Maintain data hygiene and ensure compliance with privacy and email regulations.
• Run A/B and multivariate tests to optimize engagement and retention.
• Track KPIs, analyze results, and deliver actionable recommendations

Required Qualifications

• Up 3 years of experience in CRM, email marketing, or marketing automation.
• Strong hands-on skills with Braze or Salesforce Marketing Cloud (Journey Builder, Canvas, Automation Studio).
• Proficient in HTML/CSS and familiar with scripting languages (Liquid, AMPscript).
• Understanding of REST APIs, data integrations, and MarTech tools.
• Strong analytical skills and ability to evaluate campaign performance.
• Able to manage multiple projects in a fast-paced environment.
• Excellent communication and teamwork skills.

Nice-to-Have

• Experience in QSR, retail, or large consumer brands.
• Advanced Liquid or AMPscript skills.
• SQL knowledge for segmentation/reporting.
• Experience with CDPs (Segment, mParticle, Tealium).
• Basic JavaScript and awareness of CRM best practices.

Soft Skills

• Detail-oriented, organized, and reliable.
• Strong problem-solving and critical thinking.
• Collaborative and proactive with a willingness to learn.

• Opportunity to work on a global-scale digital program for a world-renowned brand.
• Exposure to cutting-edge technologies like Braze, SFMC, and modern data platforms.
• A professional, international, and creative working environment.
• Full company benefits and growth opportunities within Publicis Groupe.
• 23 annual leave days per year (Annual/Birthday/Sick/Christmas/mental world leave)
• 05 cub care leave days
• 04 training leave days
• 100% full of income in Probation
• 100% Full of social insurance
• Join Football, Ping-pong, Foosball, Cinema clubs
• Spring & Summer & Birthday Teambuilding trip
• Free snacks & beverages
• Private health insurance package: Golden Card of AON insurance
• Team building activities, happy hours weekly on Friday.
• Highly talented and dynamic team
• An attractive salary and multiple opportunities to develop personally and professionally.