Sales & Marketing Executive (Customer Experience)

1. Customer Experience & Events

- Plan and run in-store events to attract customers.

- Create warm, memorable experiences that connect moms to the brand and encourage repeat visits.

- Support customer activities in major campaigns to drive traffic and sales.

- Collect feedback and measure the effectiveness of each activity (traffic, sales, customer satisfaction) and suggest improvements.

2. Merchandise & Gift Development

- Develop gifts, merchandise, blind boxes, and limited items for promotions and loyalty programs.

- Work with the purchasing team from concept to finished product.

- Inspire creative merchandise ideas across teams that also contribute to increasing sales.

- Measure the effectiveness of products and promotions (sales performance, customer feedback, engagement).

3. POSM & In-store Experience

- Collaborate with Marketing & Ops to create experience-driven POSM that attracts customers.

- Participate in store upgrade and projects new display concepts to enhance the shopping experience.

- Track and measure the effectiveness of POSM and in-store experiences (traffic, dwell time, interaction levels).

- Bachelor’s degree in Marketing, Business, or related field.

- 1-2 years of experience in Retail/Trade Marketing, Events, or Customer Experience (CX).

- Creative mindset with a passion for the mom & baby segment.

- Strong coordination and collaboration skills.

- Aesthetic sense and ability to turn ideas into real experiences.

- Experience in retail, FMCG

- Hands-on experience with POSM, activations, or merchandise development.

- Annual bonus: 2 - 3 months under minimum KPI requirement

- Fast promotion opportunities based on personal ability

- Work in a dynamic, open, creative environment

- Regular training, company team building, birthday bonus