Performance Marketing Specialist (Ads)

1. Strategy & Execution

• Plan, launch, and manage multi-channel paid advertising campaigns (Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads).
• Ensure campaign performance meets key KPIs such as CAC, CPL, ROAS, LTV/CAC ratio, and conversion rate.
• Analyze and propose A/B testing strategies for creatives, audiences, and landing pages in collaboration with the design and content teams.

2. Analysis & Optimization

• Monitor, report, and analyze weekly/monthly performance across cohorts and funnels.
• Utilize tools such as Google Analytics, Mixpanel, HubSpot, and Looker Studio (or equivalents) to evaluate campaign effectiveness.
• Continuously optimize creatives, copy, landing pages, targeting, and bidding strategies to improve overall performance.

3. Collaboration & Insights

• Work closely with the Product Marketing, Content, Design, and Growth teams to ensure a seamless funnel from Ads → Landing → Conversion.
• Contribute actionable insights on market trends, customer behavior, and creative performance to support Growth initiatives.
  
  

• Minimum 2 years of hands-on experience running paid ads campaigns (preferably for SaaS products, Shopify apps, or eCommerce tools).
• Proficient in Meta Ads Manager and at least one other platform (Google Ads or TikTok Ads).
• Experienced in event tracking, pixel setup, conversion tracking, UTM tagging, and GA4 configuration.
• Strong data analysis and ad performance interpretation skills, with the ability to make data-driven decisions.
• Good English reading and writing skills.

• Salary range: Negotiate
• Performance review and competency evaluation: 2 times per year.
• Lunch meal + Parking fees provided.
• Annual performance bonus & 13th – month salary: up to 3-month salary (based on your devotion and business efficiency)
• Holiday bonus & Company trip
• Remote working days: 12 days per year
• Annual leaves: 12 days per year
• Treatment: annual health check-up at top clinic in VN, weekly shoulder massage treatment, monthly team bonding, annual company trip,…
• Training program: ensure to cover product training for all newbie and other training programs according to the Company’s policy