Media Manager (Ecommerce)

Purpose Lead the Media team to build content-driven growth engines for commerce. Oversee Content Factory, Performance Marketing, and other Marketing Services to ensure integrated execution that delivers both media ROI and commerce conversion.

Key Responsibilities

• Develop media strategy to support commerce revenue targets (conversion-focused, not just awareness).
• Lead and manage teams across Content Factory (Media Assets, Live, Affiliates), Performance Marketing, and Marketing Services.
  
  Design and monitor KPIs (ROI of Media → Commerce, conversion rates, O2O activations).
• Collaborate with Commercial team and Ecom Ops team to ensure alignment between content, media spend, and sales performance.
• Optimize budget allocation across paid media, affiliate, live, and content production.
• Stay ahead of industry trends (short-form, livestream, affiliate commerce) and apply to campaigns.
• Recruit, develop, and mentor media team leaders.

• 7+ years in digital/media/e-commerce marketing with leadership experience.
• Proven track record in performance-driven media, preferably in e-commerce or FMCG.
• Strong commercial mindset: able to link media investments to revenue outcomes.
• Experience in managing multi-disciplinary teams (content + paid media + affiliates).
• Excellent stakeholder management and collaboration skills.
  
  

• Salary: Competitive salary and benefits package.
• Work Environment: high potential for career growth and flexible work arrangements
• Full Benefits Package: Including Social Insurance (BHXH), Health Insurance (BHYT), participation
• in the labor union, annual leave, and bonuses according to company policy.
• Additional Benefits: Birthday celebrations, regular health check-ups, wedding gifts, sickness benefits, maternity leave; Bonuses On holidays, New Year, and company events.