Marketing & Trade Planning Executive

As a Marketing & Trade Planning Executive at CAC Company, you will be part of our growing Food Services & Industry Portfolio in Vietnam. This role is ideal for motivated individuals with at least 1 year of experience in business development or brand management, who are ready to take ownership of projects from planning to execution. Key Responsibilities

1. Brand & Business Development

• Coordinate with brand owners and sales teams for product launches, trade promotions, product catalogues, seasonal activities, sampling, workshops, demonstrations, expos, and event activations.

• Assist in developing and implementing annual marketing plans, campaigns, trade promotions, and sales strategies to grow sales and market share.

• Identify new business opportunities, analyze market trends, competitor activities, and consumer insights to maximize brand growth.

2. Sales & Customer Management

• Work closely with sales teams and customers to achieve sales targets.

• Build and strengthen relationships with retailers, distributors, and partners.

• Monitor sales performance and propose action plans to improve results.

3. Marketing Activation

• Manage social media content, PR, and influencer engagement.

• Prepare marketing materials (POSM, packaging, presentation decks).

• Ensure flawless execution by coordinating with relevant teams, 3rd party, and agencies.

• Monitor budget utilization and campaign performance.

• Track marketing & promotion effectiveness and consumer feedback.

• Support nationwide marketing & trade promotion & activation calendar and reports.

4. New Product Development:

• Coordinate with brand principals on product formulation, packaging, and registration.

• Support product testing, shelf-life analysis, and sensory evaluation.

• Ensure compliance with local food safety and labeling regulations.

• Collect and analyze consumer feedback for product improvement.

• Document product specifications and technical data.

• Bachelor’s degree in Business, Marketing, International Trade, or related fields. Experience:

• At least 1 year of experience in business development, brand management, or sales.

• Experience working with international brands is a plus.

• Strong communication, negotiation, and relationship management skills.

• Good command of English (spoken and written).

• Basic understanding of retail, distribution, and logistics.

• Competitive salary with performance-based incentives

• Annual leave (12 paid days) and full insurance coverage (social, health, unemployment)

• Festive gifts and celebrations for birthdays and holidays

• Friendly, supportive, and growth-oriented work environment

• Exposure to international brands and market operations