E-Commerce/Performance Marketing Manager (DTC)

About PATI Group

PATI is a fast-growing e-commerce business specializing in dietary supplements, achieving a 500% increase in sales within one year in the United States market.

We aim to become a leading dietary supplement company in Vietnam by 2026 by providing innovative and high-quality products that support customers in improving their physical, mental, and cognitive potential.

Job Summary

PATI Group is seeking a Marketing Manager to support the Direct-to-Consumer (DTC) growth of the Men’s Health and Women’s Health product collections.

This role is responsible for overseeing end-to-end DTC performance and collaborating with internal teams to execute marketing initiatives.

The position is suitable for candidates who are data-driven, results-oriented, and comfortable working in a fast-paced, growth-focused environment.

Core Responsibilities

• Team Growth: Collaborate with Marketing Operations team of 2-3 to drive DTC growth by 2025.
• Agencies Management: Manage performance agencies to drive growth.
• Product Launch Success: Work cross functionally with different stakeholders to prepare for product launch, optimization, and scale.

Must-Have Requirements

• Experience: Minimum 10 years of hands-on experience in DTC e-commerce marketing with a proven track record in performance growth.
• Website & Landing Page Execution:

Familiar with Shopify and landing page builders such as Gempage, Replo, PageFly.

Able and willing to build landing pages and configure website settings independently.

• Technical Skills: Hands-on experience with Meta Ads, Google Ads, Email Marketing, TikTok Ads, and CRO tools.
• Strong capability in budget planning and allocation (around 1 billion VND/month).
• Comfortable with performance analysis; strong mental math is a plus.
• Demonstrates both action-oriented thinking (HOW) and strategic thinking (WHY) in decision-making.
• Candidate Type: Plug-and-Play candidate only; not suitable for candidates without practical experience.

Behavioral Competencies

• Integrity: The No.1 required quality.
• Data-Driven Decision-Making: Ability to make logic-based decisions while leading with authenticity and empathy.
• Discipline: High level of discipline; zero tolerance for undisciplined behavior.
• Mentorship: Ability to lead by example and develop junior team members into high performers.
• Psychological Understanding: Understands how performance creatives work across ad platforms.
• Listening Skills: Ability to make others feel heard and valued in team interactions.
• Alignment with our company’s core values and behaviors.

Nice-to-Have Requirements

• Experience working with U.S. or EU e-commerce markets.
• Experience with Klaviyo and marketing automation tools.
• Growth experience in hyper-growth environments or startups scaling from Series A to Series C.

• Income: Competitive salary per month + incentive based on performance (negotiate).
• Performance Bonuses:
• Monthly Bonus: If the team achieves a $1M net profit target, bonuses of $1K-$3K are paid monthly.
• Annual Bonus: This can be up to 10 months of salary, based on performance measured by net profit, SOP, and adherence to cultural key behaviors.
• Equity Offer: Potential to transition into a Head of Media / Marketing Director role with an equity offer.