Digital Marketing Specialist (Growth User)

Do you have a passion for digital marketing and a knack for growing user bases? Are you excited about the world of affiliate marketing? If so, we want to hear from you!

We are seeking a creative and analytical Digital Marketing Specialist to join our expanding team. In this role, you will be responsible for planning, managing, and developing all of our digital marketing channels to acquire new advertisers, publishers, and Key Opinion Consumers/Leaders (KOCs/KOLs) for our Affiliate Marketing platform.

Responsibilities:

- Plan strategic plans and optimize growth experiments across digital marketing strategy across all channels, including web, app, social media, SEO, SEM, email marketing…

- Analyze data to identify opportunities for customer acquisition, retention, and revenue growth.

- Develop targeted marketing campaigns for advertisers, publishers, and KOCs/KOLs.

- Manage and optimize paid advertising campaigns (PPC) to maximize reach and conversions (TikTok Ads, Google Ads, Facebook Ads)

- Analyze marketing campaign performance using web analytics tools and identify areas for improvement.

- Generate regular reports to track progress towards marketing goals and objectives.

- Stay up-to-date on the latest digital marketing trends and technologies.

- Collaborate with product, marketing, and business teams to launch creative campaigns and optimize conversion funnels.

- Proven experience in Growth Hacking, Digital Marketing, or Product Marketing

- Strong understanding of customer acquisition funnels and retention strategies.

- Data-driven mindset: comfortable with A/B testing, analytics tools, and performance metrics.

- Have a strong mindset in data tracking & analytics, have the ability to use various tools for running, tracking & building dashboards (e.g. Ahrefs, Google Analytics, Google Looker Studio, GetResponse…)

- Rich experience & knowledge about SEO, GEO, AIEO for web optimization in the AI arena.

- Knowledge in app traffic optimization with ASO & related skills.

- Experience with developing and executing digital marketing campaigns across multiple channels.

- Excellent written and verbal communication skills.

- Ability to work independently and manage multiple projects simultaneously.

- Strong attention to detail and a commitment to quality.

- Passion for affiliate marketing and the digital marketing space.

Key Benefits:

- Compensation package: Salary: 18M - 25M + Bonus + Incentive;

- Regulated time for performance evaluation and periodic salary review;

- 13th-month salary in accordance with company policies and regulations;

- Meal, gasoline, and mobile phone allowance, and personal health insurance package allowance (depending on each vacancy);

- Opportunity to have internal and external training to improve professional skills and working skills;

- Social insurance, health insurance & unemployment insurance will be in accordance with the Labor Law;

- Annual travel, team-building activities

Other information:

- Office hours: Monday - Friday, from 9:00 am - 6:30 pm/ 08:30 am - 6:00 pm;

- The dynamic and modern working environment in a leading Affiliate Marketing company in Vietnam;

- Working with the modern equipment needed to improve work efficiency;

- Cooperating and working with many domestic and multinational partners.